Drinks company NOHO Inc (OTCMKTS:DRNK) has emerged as an interesting option for investors who might be looking into the beverage space at this point in time. At this point in time, alcohol sales are rising at an unprecedented rate and that has come as a significant opportunity for the company.

Operations Update And Forecast For 2022

Amid the booming alcohol sales, NOHO has decided to consolidate its operations in a big way and made an announcement to that effect back on December 13, 2021. The company announced at the time that it was in the process of reaching an agreement with a supplement manufacturer based out of Florida. The supplement manufacturer is going to take care of not only the production but also packaging and fulfillment from one single facility.

Such a move could lead to considerable efficiency in operations for the company and hence, it is something that could help NOHO in unlocking a lot of value for its investors in the long run. Such operations often help in saving costs considerably and that is another factor that investors ought to keep in mind when considering this move from NOHO.

Other Developments

Up until that point, the company’s main product After Shot was being manufactured and then packaged in one facility. However, it then had to be shipped to another fulfillment center. Hence, the move to consolidate the operations is going to make the whole thing far more efficient.

Most of the company’s competitors are in the beverages manufacturing and bottling industries, but NOHO is going to have a consolidated operation. It remains to be seen how much of a competitive advantage the company can derive from this particular move in the long term. In addition to that, it ought to be noted that NOHO has also managed to reduce its total debt considerably during the course of 2021 and more reduction of debt has continued.

In this situation, it may be a good idea for investors to consider adding the NOHO stock to their watch lists at this point in time and keep track of the sort of progress that the company continues to make in the booming alcohol market.