Apparel companies almost always command a fair degree of following from investors and at this point in time, there are a number of interesting companies in the sector that investors could look into. One of the companies that could be worth tracking at this point in time is RYU Apparel Inc (OTCMKTS:RYPPF) (CVE:RYU), which stands for Respect Your Universe Apparel.
About The Company
The company is best known for having developed urban athletic apparel and many of its products have won awards as well. In addition to that RYU Apparel is also known for manufacturing accessories that are specifically meant for both men and women, who might be looking for lifestyle and fitness choices.
Now that you have a fair idea about the company, it is perhaps the right time to take a look at some of the recent developments about the company and then make up your mind about the stock.
Hires Marketing Director
Yesterday, RYU Apparel was in the news after it announced that it had appointed Zachary Beers as its new Marketing Director. Beers is going to take charge from February 1. Beers are going to be in charge of heading the omni-channel marketing efforts of RYU Apparel which are meant for not only attracting new customers but also retaining the existing ones.
Beers is a highly experienced operator and has experience of more than a decade, during which he headed in excess of 50 marketing campaigns. While the appointment of Beers remains a major development, the company has also worked on the growth of its brand awareness through significant social media engagement.
Builds Brand Awareness Through Social Media Growth and Engagement
Earlier on in the month of January 6, 2020, the company announced that it had managed to grow its engagement numbers across platforms Instagram, Facebook, and Pinterest month over month.
More importantly, the campaign, ‘Movement Matters’, has been the main thrust of the social media campaign and it has also proven to be a success so far on social media platforms. At this point in time, it may be a good idea for investors to consider adding the RYU Apparel stock to their watch lists and watch for further developments.