Following a major new announcement from Cannabis Bioscience International Holdings (OTCMKTS:CHNC) yesterday, the company’s stock went on a roll and ended up with gains of as much as 40% amidst heavy interest. The company announced yesterday that it had appointed David Irving, a former football player with the Dallas Cowboys, as its new spokesperson.

In this regard, the company pointed out in its press release the reasons why it appointed Irving. The press release noted that Irving had made considerable contributions towards the hugely popular sport. In addition to that, during the course of his career, he had also been an advocate for the use of cannabis in top-level sports.

He had once been suspended by the National Football League after having failed a drug test. However, he had contacted the NFL publicly so as to change testing policies which were outdated and not in step with the times. That led to the reduction in the testing window in place and also led to fewer suspensions for players in the NFL. In his cannabis advocacy, Irving noted that cannabis is not only about smoking but actually led to a better quality of life.